Isaac Kofi Maafo Speaks at MTN Masterclass Series on the Digital Economy

August 20, 2026

Isaac Kofi Maafo, CEO of DigiTransact AI and Executive Director of BulkSMS Ghana, had the honour of speaking at the MTN Masterclass Series on the Digital Economy, held on 20 August 2026 at the prestigious Kempinski Hotel Gold Coast City, Accra.

The Event

The MTN Masterclass Series, themed "Thriving in the Digital Economy: Unlocking Opportunities in a Digital-First World," brought together business leaders, entrepreneurs, and digital professionals from across Ghana for a day of insight, strategy, and thought leadership.

The event was part of MTN Ghana's 30th anniversary celebrations, reinforcing the telecommunications giant's commitment to advancing digital literacy and economic empowerment across the country.

Isaac's Talk: Influence and Connection in a Digital-First World

Isaac Kofi Maafo's session focused on "Influence and Connection in a Digital-First World" — a practical, framework-driven talk that explored how professionals and business leaders can build meaningful authority and connections in today's digitally driven economy.

Key themes covered included:

• The 5 Pillars of Digital Influence: Expertise, Visibility, Trust, Relationships, and Consistency
• Multi-Channel Strategy: How different platforms play different roles in professional growth
• Building Authority: From owning a clear topic to publishing useful ideas and creating proof of work
• Searchability and Owned Audience: Making it easy for opportunities to find you, and building direct access to your community
• Scaling with AI: Using artificial intelligence to support outreach, follow-up, and personalisation at scale
• The 30-30-30 Approach: 30 pieces of content, 30 strategic conversations, and 30 acts of value as a framework for systematic growth

The talk resonated with the packed ballroom audience, drawing from Isaac's years of experience at the intersection of AI consulting, digital transformation, and entrepreneurship in Africa.

Fellow Speakers

Isaac was joined on the programme by two other distinguished speakers:

• Rachael Tachie-Menson — Founder & Managing Partner, Author at Digital Labs
• Gideon Asare — CEO of Adansi Travels & Founder of Africon AI

Together, the three speakers offered complementary perspectives on navigating and thriving in the digital economy — from AI-powered business transformation to digital travel innovation and content strategy.

A Packed House at the Kempinski

The event drew a full-capacity audience to the Kempinski Hotel's ballroom, with attendees representing a cross-section of Ghana's business community — from tech entrepreneurs and corporate executives to SME owners and digital professionals. The event was professionally broadcast with multiple cameras capturing the proceedings.

About DigiTransact AI

DigiTransact AI is Ghana's premier AI consulting firm, delivering digital transformation through machine learning, data analytics, and intelligent automation for African businesses. Led by Isaac Kofi Maafo, the company has received numerous accolades including the Ghana AI Summit Best AI Services Solution Provider award, GOBAA Africa AI Solutions Excellence award, and induction into the Corporate Ghana Hall of Fame.

For AI consulting, training, or speaking engagements, contact us.